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From reach to rights: the creator IP opportunity

The creator economy's first chapter was about owning the audience. Its next is about owning the intellectual property, and that changes everything about how these businesses get built, advised, valued and bought. For most of its history, the creator economy has been...

Ministry of Sound launches Boxed In digital DJ talent series

Ministry of Sound has announced the launch of Boxed In, a digital-first streaming format focused on identifying and developing emerging DJ talent. Developed in partnership with Mako Studios and produced by Objekt, the series will see aspiring DJs compete through a...

Epidemic adds video capability with Blenda Labs acquisition

Epidemic Group has acquired Stockholm-based video entertainment company Blenda Labs, expanding its operations beyond music and sound into video production. The acquisition follows the group's strategic announcement in April 2026 outlining plans to broaden its...

Rise of the Brandcaster

As audiences abandon traditional marketing channels, brands are becoming broadcasters, launching their own digital-first channels to build culture, loyalty, and long-term engagement through entertainment. For decades, brands rented attention. They bought print pages,...

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