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Gutscher joins Cowshed Social as head of production

Digital-first content production and distribution business Cowshed Social has named Joana Gutscher as head of production. Gutscher joins from rival digital-first studio LADbible Group where she was head of production, originals & branded. In her new role, Gutscher...

Little Dot Studios heralds vertical lift off in 2022 retrospective

Increased focus on vertical video has reaped rewards for All3Media’s digital content arm Little Dot Studios. Speaking in the company’s end of 2022 review, the company’s director of entertainment James Loveridge said “increased focus on vertical short form” had been a...

YouTube Shorts ad revenue share to go live on February 1

YouTube’s new ad revenue sharing model for YouTube Shorts is set to launch on February 1st, as the platform gears up for a monumental battle with TikTok. Guidelines are now available which outline how Shorts creators can monetise their content. The YouTube Shorts ad...

DAZN strikes five-year partnership with social media pugilist KSI

Sports streamer DAZN has unveiled a landmark partnership with social media megastar KSI and his promotional firm Misfits Boxing. The deal, in association with the Sauerland brothers, Wasserman Boxing and Proper Loud, will see KSI fights and MF & DAZN: X Series...

ASICS-based Mind Games project inspires Amazon documentary

Amazon Prime Video is poised to drop a new documentary that grew out of a social experiment from sportswear brand ASICS. Produced by Banijay-owned Beyond Productions, Mind Games – The Experiment will debut globally on January 19th. Narrated by Stephen Fry, Mind Games...

Meta introduces changes to protect teens from inappropriate ads

As part of efforts to ensure its apps are age-appropriate for teens, Meta has announced it is making changes to their ad experiences – effective from February. Among key takeaways, teens’ previous engagements across apps, such as Instagram posts and Facebook pages...

Vice Media Group opens Riyadh office to drive Middle East business

Youth media brand Vice Media Group is opening a new MEA (Middle East & Africa) HQ in Saudi Arabia this month. The company says that the new office in Riyadh’s JAX cultural district “will help expand Vice’s footprint in the region while bolstering relationships...

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