Digital-first content production and distribution business Cowshed Social has named Joana Gutscher as head of production. Gutscher joins from rival digital-first studio LADbible Group where she was head of production, originals & branded.
In her new role, Gutscher will oversee all aspects of Cowshed’s production output which includes original content for the Footasylum YouTube channel. Since taking on that account, Cowshed has grown the channel to over 2 million subscribers through a succession of hit formats including Bad Bistro, Locked In and Bad Barbers.
At LBG, Gutscher helping kickstart the company’s move into original formats and IP whilst managing a team of 18 responsible for filming and releasing over 500 pieces of content per year. Prior to that, she worked at Somethin’ Else, Evoke Films and Pulse Films, where she was production manager on the company’s branded content output.
Gutscher said: “Cowshed has an outstanding slate of formats along with exceptional relationships with influencers and brands. I am very excited to be able to join the team as we push to grow even more – there are so many opportunities in the industry landscape and my priority is for Cowshed to continue to make the most of them.”
Matt Ford, managing director at Cowshed Social, added; “I’m delighted to have Jo on board. Her track record in creating excellent social content will elevate our production output for both originals and branded content. Hiring Jo shows our ambition as we continue to lead the way in pioneering social content that breaks tradition.”
Co-founded three years ago by former UNILAD head of production George Cowin and Ryan O’Shea, Cowshed’s clients have included KFC, Sony, FIFA, Channel 5, NFL and Footasylum. The business is developing a slate of original content for Gen Z audiences aimed at broadcast partners, content creators and publishers.
