IMDb and TikTok collaborate on content discovery and sharing feature

by | Jan 18, 2023 | News

TV and movie online database platform IMDb – which is owned by Apple – has forged an alliance with TikTok ( to help the social media platform’s online community discover and share movie and TV content and information.

Powered by IMDb, TikTok has launched a new feature that allows users to link to movie and TV titles directly within the videos they create. The link directs people to a dedicated in-app page that showcases a collection of other videos that linked to the same title and highlights essential data about the movie or TV show.

Currently available in the US and the UK, users can also add movies and TV shows to the favourites tab of their profiles, allowing followers to access the titles’ information from IMDb. People can link up to five movies and/or TV show titles in a single video.

“TikTok’s global community of movie and TV enthusiasts is incredibly active and passionate, with more than 25 billion combined views for the hashtags #FilmTok, #MovieTok, and #TVTok,” said Grace Li, director of strategic partnerships at TikTok and ByteDance. “As we continue to find new ways to enrich the TikTok experience, this new feature, developed in collaboration with IMDb, gives our community more opportunities to discover, create, and share the content they love.”

Nikki Santoro, chief operating officer of IMDb, added: “This collaboration enables TikTok creators to showcase and share the movies and shows they love, extending the IMDb mission to help customers discover and decide what to watch and listen to.”

Before publishing a video on TikTok, users will see an option to “add link.” They can then search “movie and TV” and look up any of the 12 million titles available on IMDb. Once they have selected their desired title(s), they can “add to video” to return to the post page. Once they “post” their video, the selected title(s) will be featured above the caption in the video.

Clicking the displayed link will direct them to a page with more information about the linked title along with other videos that tagged the same title.

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