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Twitter plans pivot to video, seeks to recruit creators

Twitter owner Elon Musk is planning to place more emphasis on video on the platform going forward. According to reports from sources including Reuters, Twitter’s new CEO Linda Yaccarino and Musk hosted an investor presentation last week where they discussed plans to...

TikTok forges alliance with IP-driven studio Candle Media

TikTok has announce a strategic partnership with Candle Media, the IP-driven company behind Hello Sunshine and Moonbug Entertainment. TikTok said the deal will “leverage Candle Media’s storytelling capabilities across its business units to launch new and inspiring...

Val Morgan Digital to rep BuzzFeed brands in Australia and NZ

Australian digital first publisher Val Morgan Digital (VMD) has signed a strategic partnership to represent BuzzFeed and its subsidiary brands Tasty and BringMe in the Australian and New Zealand markets. The addition of the Buzzfeed portfolio means VMD will now reach...

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