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WPP Media says more than half of content-driven ad revenue will come from social in 2025, as UGC overtakes professional production and AI surges
TikTok plans to increase UK workforce to 3000 amid increased investment
Job opportunity | Head of Formats
V10 acquires Towerhouse to turbo-charge its digital-first content strategy
Pluto TV unveils global partnership with All Women’s Sports Network
Formats – the next frontier for digital content creators?
Over the course of the last six months, one central theme has kept coming up in The Drop’s stories – how can digital first content producers turn their creativity into cash? The answer, it seems, is multiple revenue streams, with platform ad revenue share, branded...
Pearpop links brands and creators with Boost Mode feature
Online platform Pearpop, which describes itself as a marketplace for social collaborations, has unveiled a new feature called ‘Boost Mode’. Designed to strengthen the bond between brands and digital-first creators, it allows brands that are active on the platform to...
Descript survey spotlights creative and commercial impact of Generative AI
Almost two-thirds of content creators have tried using generative AI tools, according to Descript, a US-based company that provides a state of the art full-workflow video and audio editor system. The eye-catching figure is one of several AI-related findings to emerge...
Cowshed Collective’s Ford and Hamizadeh launch branded content agency CoLab X
Cowshed Collective MD Matt Ford is launching a new agency that will “unite talent and brands through content”. Called CoLab X, the agency is co-founded by Ford and another member of Cowshed Collective’s leadership team Maryam Hamizadeh. Explaining the goal of the new...
Quintus acquires global rights to German digital-first reality format 7 vs. Wild
Quintus Studios, the international factual content distributor and channel owner, has acquired the international format distribution rights to 7 vs. Wild, a hit reality format that first came to prominence via YouTube in Germany. Developed by German YouTube...
Channel 4 spotlights digital first performance in new Annual Report
UK broadcaster Channel 4 has used its 2022 Annual Report to herald the performance of digital first platform Channel 4.0. Launched in October 2022, Channel 4 said that the platform has generated more than 42m views, with 75% from 13-24 year-olds. Commenting, Channel 4...
Little Dot Studios: 10 ways to make the most of YouTube Shorts
Earlier this year, Google-owned YouTube announced that its short-form platform YouTube Shorts had hit 50 billion daily views. There’s been no update since – but there’s no question that Shorts has become the most potent rival to TikTok in the digital-first short-form...
Manchester United expands social footprint with new Snapchat profile
English Premier League football club Manchester United has launched its first official profile on Snapchat. Announcing the news, the globally renowned club said it is on “a mission to inspire and entertain millions of fans around the world with new experiences that...