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YouTube extends partnership with family franchise Sesame Street
Piers Morgan Uncensored secures late-night slot on linear broadcaster 5
YouTube unveils America 250 partnership with cash-strapped C-SPAN
Autentic appoints Althaus to spearhead digital channel and distribution drive
Roku to launch 40 FAST channels in the UK from October
Snapchat/OMG study: Creators can boost brand purchase and reputation
Snapchat and Omnicom Media Group have released a major new study which underlines the impact that creators can have on brand performance. Based on responses from 12,000 social media users, the study found that creators can boost brand reputation and purchasing intent...
The Rest Is History Podcast Set for TV Adaptation
Goalhanger, the UK podcast production company behind the hit podcast The Rest Is History, has announced plans to adapt the show for television in collaboration with media, marketing, and investment firm Wheelhouse. The move will expand the reach of the twice-weekly...
Nickelodeon unveils its first original animated series for YouTube
Nickelodeon has launched Kid Cowboy, a preschool series which it describes as “its first original animated series for YouTube”. The show centres on a guitar-playing kid hero who champions for justice in a futuristic world alongside his friend Luna. Kid Cowboy follows...
Substack joins battle to woo TikTok creators
Substack is the latest social media platform seeking to woo TikTok creators ahead of a possible ban in the US. With half an eye on the Chinese-owned platform’s well-publicised problems, Substack has announced the launch of $20 million in guarantees to help creators...
Hayley Morris drops digital first comedy drama on YouTube
Digital first creator and TikTok star Hayley Morris has written and exec produced a short comedy drama called Love & Loss, now available on her YouTube channel. Morris, who has built up an audience of 1.82m subscribers on YouTube and 4.6m follows on TikTok, is...
Netflix Shifts Focus to Digital-First Creators and Broader Content Strategies
Netflix has signalled its intention to double down on content creator partnerships and expand its digital-first programming strategy as part of its 2025 roadmap. The streaming giant’s Q4 2024 earnings call revealed a strategic emphasis on cultivating fresh talent and...
Anna Williamson to front new Channel 4 branded entertainment series How To Love Your Job
Channel 4 is partnering with the Department for Education (DfE) and MG OMD on a branded entertainment series called How To Love Your Job. The series features professional life coach, author, and podcaster Anna Williamson (Celebs Go Dating; pictured). It aims to...
BBC Studios Audio seeks video lead for podcast expansion
BBC Studios Audio is looking for a video and digital content lead to help it take advantage of the boom in video podcasting. Putting out the call, BBCS Audio commercial and business development director Helen Pendlebury (pictured) said: “We're growing our team at BBC...