No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Sign up for The Drop newsletter to get news and insights direct to your inbox.
Digital leaders 2026 predictions – Thom Gulseven, Strong Watch Studios
Channel 4 partners with VisitScotland on latest social-first travel series
Max Fosh lists Buckingham Palace for rent in Channel 4 YouTube documentary
The Drop’s 2025 innovation of the year? It’s a three-way tie between AI, microdramas and video podcasts.
Happy Christmas from The Drop
Brave Bison chosen to scale Guinness World Records digital footprint
Digital media and technology company Brave Bison has been selected by Guinness World Records (GWR) to lead a new strategic partnership focused on driving audience growth and monetisation across YouTube, Snap, and Meta platforms. The appointment, which follows a...
After Party Studios partners burger brand SoBe on campaign starring Asim Chaudhry
Creative production company After Party Studios has partnered with burger brand SoBe to create a riotous comedic digital content campaign fronted by Chabuddy G - aka comedian and actor Asim Chaudhry. The campaign, encompassing six pieces of content, launches today and...
MrBeast weight transformation video closes in on 150m views in 10 days
MrBeast’s latest YouTube video is closing in on 150 million views after just 10 days. Filmed across the best part of a year, the 36-minute video sees MrBeast’s friend Majd challenged to lose 100 pounds within one year – with the promise that he will be given $250,000...
Laithwaites backs branded entertainment series on Channel 4 Served
Wine retailer Laithwaites has become the first brand to partner on Channel 4’s new vertical video food and drink social platform, Channel 4 Served. The brand is supporting a social branded entertainment series - which sees wine creator host and expert Aleesha Hansel...
Lion Forge partners TalesVision for longform adaptation of Lostlings
Lion Forge Entertainment and digital first studio TalesVision have announced plans to adapt shortform social video production Lostlings for the TV market. Currently available in its original form on TalesVision’s YouTube channel, Lostlings is set in the town of...
Why Freedom Beats Structure in YouTube’s Creator Economy
For many traditional TV producers, the move into the digital-first world can feel like stepping into chaos. Storyboards, set pieces and tightly written scripts have long been the backbone of broadcast production. But Ben Doyle, the creative force behind After Party...
Viral Nation and FORTÉ to make Beyond Demure docu-series with Jools LeBron
Social-first marketing and talent representation agency Viral Nation and Emmy Award-winning FORTÉ Entertainment, have partnered with TikTok sensation Jools LeBron to develop docu-series Beyond Demure. The partners said the project will blend “real-time internet...
World Rugby launches RugbyPass TV FAST channel on Samsung TV Plus
World Rugby and Samsung have launched RugbyPass TV FAST channel on Samsung TV Plus. Now available in the UK and coming soon in the US, the collaboration is the latest development in scaling-up the global digital footprint of RugbyPass TV as it looks to grow rugby’s...