Financial media and content production company New to The Street has launched a new digital-first series, In$ane Influencers, hosted by financial content creator Chris Sain, as part of an effort to expand its reach across investor audiences.
Filming began April 28 in New York City, with the first episode featuring Rohan Malhotra, CEO of Roadzen. The programme focuses on breaking down company strategies and business models into more accessible formats for a digital audience. The format includes CEO interviews, simplified analysis of revenue drivers and growth strategies, and segments tied to current corporate developments.
New to The Street, founded 17 years ago, produces long-form corporate interviews and financial programming for television and online audiences across the US, MENA, and Latin America. It’s best known for producing sponsored TV segments that air on networks like Fox Business Network and Bloomberg Television. Beyond television, it operates a large digital footprint, including a YouTube channel with millions of subscribers and a video press release platform (NewsOut)
According to New to the Street, In$ane Influencers combines the scale and credibility of the company’s national television distribution with the reach and engagement of influencer-driven digital platforms. By integrating audiences across New to The Street’s 4.5m+ subscriber YouTube channel, NewsOut and Chris Sain’s rapidly growing following, the series delivers a combined reach exceeding 6 million.
Vince Caruso, CEO and co-founder of New to The Street, said: “Public companies don’t need more interviews – they need audience. With Chris Sain, we are combining credibility with reach, delivering a format that not only tells a company’s story-but ensures it’s understood and seen at scale.”
Sain (pictured) added: “This is about breaking it down so everyday investors and serious market participants alike can understand what’s really happening inside these companies. We’re bringing transparency and clarity to the forefront.”
