Video monetisation firm Merzigo has announced a $150 million investment commitment for 2026 to support studios, broadcasters, and independent producers in expanding content libraries and new titles across YouTube and Facebook.
Announced at MIPCOM 2025, Merzigo said the investment “is in response to the accelerating shift from traditional broadcasting to open, data-driven digital ecosystems and aims to help rights-holders unlock new revenue opportunities”.
Yiğit Doğan Çelik, chairperson and global CEO, Merzigo, said: “2026 will be the year when premium IP fully converges with digital platforms. Our role is to empower content owners by providing the financial infrastructure, technology, and operational architecture that turn IP into enduring global assets.”
The $150 million programme will provide structures ranging from advance payments to long-term partnership investments, designed to strengthen production and monetisation capacity. Partners will benefit from global distribution and management across YouTube and Facebook, with Merzigo’s team optimising content for monetisation, brand safety, and audience growth. The initiative also includes multi-language localisation, dubbing, and intelligent re-versioning to extend reach.
According to Merzigo, its proprietary content management system “will provide transparency and real-time insights across all stages of monetisation, ensuring rights protection and data-driven performance optimisation”.
Alongside the 2026 investment programme, Merzigo operates a co-production and project financing division. Established in 2024, the division structures and finances high-value projects across scripted, unscripted, and film formats, collaborating with studios, producers, and creative agencies in the US, UK, and EMEA.
While the new fund focuses on digital monetisation and platform growth, this division specialises in project finance, equity participation, and international co-production.
Çelik added: “Merzigo’s model bridges global creativity with investment discipline, ensuring outstanding content receives both the capital and the audience it deserves.”
Merzigo is already a major player on social, managing over 5,000+ YouTube & Facebook channels in over 30 languages with more than 13 billion views monthly.
