LADbible hails transformational 2024 and looks to further US expansion

by | Jan 23, 2025 | News

LBG Media (owner of LADbible Group) has revealed a  strong performance in its 2024 full-year results, released this week. Now reaching a global audience of 503m, including 143m in the US, the company said group revenue was up 22% to £86.2m. The board said this reflected “strong growth and momentum” at the digital first pioneer.

The company said it had managed to diversify its revenue streams and cited strong growth in terms of direct revenues (up 39% to £43.9m) – ie money generated from brand partnerships. The company claimed that blue-chip brands such as Google and Nike “increasingly turn to us to reach young audiences”. It also said its US growth strategy is paying off, with new clients including Netflix, Ferrero and White Castle.

Regarding the US, LBG stated that its 2023 acquisition of Betches Media is reaping dividends. “Collaboration between LBG Media and Betches has advanced Betches’ social content strategy, showcasing cross-business learning and presenting opportunity for diversification of our US revenues.”

Looking ahead to 2025, the company said it has entered the year “with good momentum across its three growth lenses of Direct, Indirect, and US expansion. The Board remains confident in the size of the opportunity ahead and may consider further investment to accelerate the US growth strategy. Management is confident in the growth trajectory for FY25 and expects revenue to increase by approximately 10%.”

CEO Solly Solomou (pictured) noted: “2024 was a transformational year for LBG Media. We are running more campaigns for more blue-chip brands, particularly in the US. We have been able to drive this momentum for two reasons. Firstly, our acquisition of Betches has extended our reach with US social audiences and our combined business is performing well. Secondly, LBG Media has a unique model. More than half a billion people globally, see us as the go-to destination for digital content. The biggest brands and celebrities want to partner with us to access the growing buying power and influence of this hard-to-reach demographic.”

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