Job Description
Our people are at the heart of everything we do at ITN. It’s vital that our workforce reflects the diversity of both our audience and the wider society in the UK, so we’re proud to be an equal opportunities employer and we actively seek candidates from diverse backgrounds and communities.
We also recognise the importance of a good work life balance, so we do everything we can to accommodate flexible working, including part-time and job shares for all our roles. Please just let us know in your application or at any stage throughout the process if this is something you want to explore.
Job Title: Executive Producer – Digital Audience & Social Media
Department: ITN Productions
Reporting to: Director of Digital Content
Career Level: 5
Career Path: Management
ITN Productions is an award-winning content creator, known for its bold, original storytelling and high-impact journalism across broadcast, digital, and branded platforms. As we expand our digital division, we are looking for a strategic and data-driven Executive Producer – Digital Audience and Social Media to lead our audience growth and platform optimisation strategy across YouTube and social media.
This is a key leadership role at the heart of our digital growth strategy. You will be responsible for understanding what works for our audiences, using data and insight to shape editorial strategy, and ensuring our content reaches and resonates with as many people as possible. You will also play a vital role in driving revenue, optimising content for platform algorithms, and advising on best practices across the division.
Key tasks and responsibilities / what you’ll be doing
Lead the audience and social media strategy across ITN Productions’ digital output, ensuring content is optimised for reach, engagement, and monetisation
Analyse audience data and content performance to inform editorial and platform strategies
Collaborate closely with the Executive Producer of Digital Content and Development to maximise the impact and discoverability of our content
Advise on platform optimisation, including thumbnails, headlines, metadata, and scheduling strategies
Drive growth by leveraging platform algorithms, SEO, and monetisation tools across YouTube, TikTok, Instagram, Facebook, and other emerging platforms
Work with small, agile teams to implement best practices and deliver high-performing content
Stay ahead of digital trends, platform updates, and audience behaviours to ensure ITN remains at the forefront of digital storytelling
Support the development and marketing of content pillars to build brand identity and audience loyalty
These are the main requirements of the role and are not an exhaustive list of duties. It is intended to reflect the nature, range, and context of the work, which will change over time.
Key attributes
Proven experience in a senior digital content or social media role, ideally within a news, media, or content-led organisation
Strong track record of growing digital audiences and driving revenue through data-informed strategies
Deep understanding of social media platforms, their algorithms, and how to optimise content for performance
Skilled in interpreting analytics and using insights to shape editorial and distribution strategies
Experience managing and mentoring small teams in a fast-paced, creative environment
Excellent editorial judgement and a passion for impactful, audience-first storytelling
Knowledge of editing, graphics, and digital marketing techniques is highly desirable
Collaborative, strategic, and solutions-focused, with a strong understanding of compliance and editorial standards
