Justin Crosby, Author at The Drop

Creatorville hires Future PLC’s Dean McDonald as Head of Production

Aug 27, 2026

Creatorville, the video and creator content arm of Attention Industries, has appointed Dean McDonald as Head of Production. He arrives after almost seven years at Future PLC, where he built digital-first production output across the publisher’s lifestyle,...

Nutopia launches Youtopia, a digital-first studio built on A-list partnerships

Aug 26, 2026

Renowned factual indie Nutopia has launched Youtopia, the working name for a new digital-first studio taking premium factual entertainment direct to consumers through YouTube, backed by partnerships with A-list stars and blue-chip brands. The venture will see talent...

Why institutional capital is finally backing social video

Aug 22, 2026

For most of the last decade, investing in YouTube channels and creator businesses was treated as a speculative sideshow: interesting, occasionally lucrative, but not the kind of asset class that a pension fund or private equity house would touch. That has changed...

TellyCast opens freelancer rate for Digital Content Forum

Aug 19, 2026

The TellyCast Digital Content Forum has introduced a limited number of discounted freelancer tickets for its 2026 edition, held at BFI Southbank on 5 November, in a move that acknowledges the continuing struggles for the content industry’s freelancer community....

Five things every producer needs to know about brand funded content

Aug 7, 2026

Commissioning budgets are shrinking and brand money is moving into entertainment, but most producers still pitch brands the way they pitch commissioners. Charlie Read, who has spent two decades on both sides of that divide, argues the fix starts with five...