Justin Crosby, Author at The Drop

Raising the stakes

Jul 28, 2026

Global investment bank Goldman Sachs reckons the creator economy could be worth $480 billion by 2027. No wonder traditional and non-traditional investors are lining up to back the next generation of talent For much of the past decade, creators have built businesses...

UK tightens the screw on social video’s youth audience

Jul 15, 2026

The UK government will impose default overnight curfews on social media use by 16 and 17-year-olds and switch off addictive platform features for the age group, in measures announced today that carry significant consequences for anyone building digital-first video...

Channel 4 opens sport social channels to branded entertainment with North Sails series

Jul 15, 2026

Channel 4 has commissioned its first social branded entertainment series for Channel 4 Sport’s digital channels, partnering with sailing brand North Sails on Force of Nature, a three-part series produced by Finite Films & TV. The series pits three...

Anna-Lee Bridgstock leaves Jungle for ITV Studios

Jul 13, 2026

ITV Studios has appointed Anna-Lee Bridgstock as VP, Commercial Strategy & Data, a role that puts a social publishing data specialist at the heart of the producer-distributor’s commercial operation. Bridgstock reports to ITV Studios’ SVP, Data & Insights...

Channel 4.0 unveils new summer slate

Jul 10, 2026

Channel 4 has ordered two new original series and handed further commissions to two piloted formats for its digital-first youth brand Channel 4.0, in a summer slate that underlines the broadcaster’s commitment to building returnable IP on YouTube, TikTok and...