Job Description
Our people are at the heart of everything we do at ITN. It’s vital that our workforce reflects the diversity of both our audience and the wider society in the UK, so we’re proud to be an equal opportunities employer and we actively seek candidates from diverse backgrounds and communities.
We also recognise the importance of a good work life balance, so we do everything we can to accommodate flexible working, including part-time and job shares for all our roles. Please just let us know in your application or at any stage throughout the process if this is something you want to explore.
Job Title: Director of Digital Content
Department: ITN Productions
Reporting to: Managing Director of Content
Career Level: 7
Career Path: Management
ITN Productions is an award-winning production powerhouse, renowned for its bold storytelling, journalistic integrity, and innovative content across broadcast, digital, and branded platforms. As we launch a new digital division, we are seeking a visionary Director of Digital Content to lead this exciting expansion.
This is a unique opportunity to shape the editorial and commercial direction of our digital output, building on ITNP’s legacy of excellence while driving innovation, audience growth, and revenue across platforms. You will be at the forefront of our digital transformation, leading a talented team and delivering content that resonates with audiences and partners alike.
Key tasks and responsibilities / what you’ll be doing
Define and execute the high-level editorial and business strategy for ITNP’s digital division
Build and lead digital teams, fostering a culture of creativity, collaboration, and performance
Oversee all digital content, including commissioned and contracted output, social media, and YouTube
Drive audience engagement and growth through data-driven content strategies, platform optimisation, and monetisation
Collaborate with communications and marketing teams to amplify reach and brand impact
Manage budgets effectively and ensure commercial targets are met or exceeded
Ensure all content complies with relevant editorial and regulatory standards
Develop and implement a phased roadmap for digital growth (Phase 1 to Phase 3)
Represent ITNP externally, leveraging industry relationships and reputation to build partnerships and opportunities
These are the main requirements of the role and are not an exhaustive list of duties. It is intended to reflect the nature, range, and context of the work, which will change over time.
Key attributes
A proven senior leader with extensive experience in production and a great track record in digital content, strategic leadership, and unscripted production
Strong experience in change management
Demonstrated success in building and scaling digital teams and operations
Strong track record of delivering audience growth and commercial success
Deep understanding of digital platforms, analytics, monetisation models, and content trends
Excellent leadership, communication, and stakeholder management skills
Knowledge of compliance and regulatory frameworks in digital media
A respected industry figure with strong professional networks and a reputation for creative excellence
Proven business development skills, with a track record of winning new business
Experience of budget management and proven experience of devising and implementing successful strategic plans
You will be fully aware and live up to ITN’s values, standards and behaviours, be committed to diversity and inclusion and be a first-class team player
