Instagram head of content Adam Mosseri has used the platform’s 15th anniversary to urge creators to overcome their fears and post content. He also claims that the Meta-owned platform “is investing in creativity more this year than ever before.”
Speaking via the Instagram blog, Mosseri said: “One theme that often comes up is the excitement and nervousness that come with putting something out into the world. People talk about taking risks, leaps of faith and overcoming whatever self-doubt they have, all to share an idea or something they made with the world. I want Instagram to be a place where people come together over creativity. I want Instagram to be a place where you can overcome self-doubt, and just make it, share it, do it anyway.”
Mosseri added: “From launching Edits for video creatives, to introducing new work with some of the most creative people on the planet, to new creator programmes and features like Trials, we want to make it easier for anyone to take a creative chance.”
As part of the drive to connect with creators, Insta has posted “creative journeys from people like Tyler The Creator, Rosalia, Fred Again, Nadia Lee Cohen, Cole Bennett, Clint 419 and Slawn… a series of films and experiences about the power of a creative chance. These voices embody our mission and remind us that everyone starts somewhere. We’ll be doing much more with these creatives in the year ahead.”
In addition, Mosseri said the platform is building products to “reduce pressure and supercharge creativity. We know creative expression can feel intimidating, especially when posting something to feed. To address this, we’re exploring a way to let you quietly post to your profile without broadcasting it to everyone’s feeds. We’ll also make it possible to re-order the posts on your grid. We hope this added flexibility over how and where your content shows up helps you create and share without added pressure.
At the same time, Insta has made trial reels available to everyone, which lets people share a reel with non-followers at first. “We’ve heard from creators that this takes the guesswork out of how content will perform, and our hope is trial reels will give everyone greater freedom to explore their creativity in a low-pressure way,” said Mosseri
Mosseri added that Instagram is continuing to invest heavily in: “You’ll see new app-defining features based on creator feedback, including the recently launched restyle editing tool, which lets you quickly change the look and feel of your videos with AI.”
New initiatives include Drafts, which “will invest in emerging talent and support creators and artists at critical moments in their journey. We’ll partner with the next-generation of creative voices, like Sailorr, Tyrell Hampton, Young Emperors, and Jake Fleming, to provide them with the financial support, connections, co-ideation and collaboration opportunities needed to bring their creative projects to life.”
Mosseri added: “We’re working to make Instagram a place where creators feel free to take more creative chances, break through whatever barrier holds them back and realise their ambitions. Because your next creative chance – big or small – could be the one that changes it all. The willingness of people like you to make something and share it with the world is what makes Instagram work. There is so much creativity on the platform, and we’re committed to doing more to support people taking chances.”
