Leading toy company Hasbro Inc has joined forces with digital first pioneer TheSoul Publishing to launch a stop-motion series connected to the Transformers One film.
Transformers One: New Adventures launched on the official TRANSFORMERS YouTube Channel this week. The 14-episode production is described as “a bi-weekly series that will capture the trendiness of gaming and POV-style content, infused with bursts of action-based comedy and high-stakes drama inspired by Transformers One.”
The YouTube series will centre on characters from Hasbro’s Transformers One toy line, which includes Robot Battlers, Studio Series characters, and Prime Changers. New episodes will be released every Friday and Saturday that transport fans directly into key locations from the 2024 Transformers One animation film. Hasbro, which worked with TheSoul on the production and distribution of the series, said it offers fans “a unique perspective on their favourite characters’ points of view”.
“We are delighted to give fans a new opportunity to revisit the world of Cybertron depicted in the Transformers One animated feature film,” said Alyse D’Antuono, VP, global brand strategy and management, Action Brands at Hasbro. “This collaborative effort with TheSoul Publishing continues to push the boundaries of the Transformers brand and reach new fans around the world.”
“Working with the Hasbro team on Transformers and using our expertise in social media and stop motion animations to bring these incredible stories to an expanded global audience is an amazing opportunity for TheSoul Publishing,” said Patrik Wilkens, VP of business development at TheSoul Publishing.