Leading UK food media brand Good Food has officially launched Good Health, a new sub-brand that will showcase “trusted health journalism content aimed at social audiences hungry for clarity and science-based advice”. The move follows a soft launch which has seen Good Health channels generate 9.8m impressions, 4.3m video views, 480k engagements, and 8.26k followers since September 2025.
Good Health will post health videos 5-6 times a week across Instagram, TikTok and YouTube, created by its in-house team. This will sit alongside “curated content from specialist contributors delivering accessible and science-backed health advice”.
Good Health’s core content pillars include healthy eating, wellbeing, fitness and myth-busting content on topics such as sleep, gut health, supplements to weight loss jabs, diabetes and women’s health. It will also offer recipe ideas, such as Fibremaxxed sweet potato brownies, viral Marry-me butter beans and trending Tiramisu baked oats.
Good Food said the launch is supported by new research and a Whitepaper on ‘How the UK Really Eats’. Commissioned by YouGov, with over 2,100 respondents, the study reveals 26% of UK adults believe nutritional advice is often confusing or overwhelming. One in five (21%) do not know which sources to trust, with nearly a quarter (24%) stating they would welcome clearer, more straightforward guidance.
Natalie Hardwick, Good Food’s head of multiplatform operations, said: “Our audiences prioritise health and with the launch of Good Health we guarantee hype-free, myth-busting content brought by doctors, nutritionists, dieticians and specialists, giving on topic advice that our fast-growing community can live by. The Good Health team takes a deep dive into the latest research, trending social topics and viral recipes, allowing us to act quickly to produce content that’s accurate, relatable and no-nonsense.”
