Creator management company Fixated has acquired creator monetisation platform Elevate Management Group, expanding its capabilities around subscription-led businesses and direct-to-fan revenue for digital creators.
The deal follows a $50m investment in Fixated from Eldridge Industries in December, funding the company said it would use to build infrastructure and pursue acquisitions.
Jason Wilhelm, Fixated’s co-founder and president, said the acquisition reflects a growing shift among creators toward more predictable revenue models.
“The creator economy has a monetisation problem. Everyone’s chasing brand deals – income you don’t control, can’t predict, and that can disappear overnight,” Wilhelm wrote in a post announcing the deal. “Elevate built something different: subscription-led, direct-to-fan revenue systems that give creators ownership over their income.”
Founded by Kai Plunk (pictured), Elevate builds community-driven subscription businesses for lifestyle and social-first creators. The company works with more than 30 creators, including Taalia Vess, CrazyJamJam, and MaisieLynnie, helping them develop recurring revenue through memberships, messaging and fan access.
Following the acquisition, Plunk will co-lead Fixated’s Community division alongside Chris Michael, the company’s head of community. Elevate’s creators will gain access to talent management, brand partnerships, content services and distribution services.
The acquisition is Fixated’s second in recent months. In January, the company acquired Ellify, a gaming-focused creator company representing creators across titles such as Roblox, Minecraft and Pokémon.
