Travel shop Expedia has entered into a multi-phase global partnership with digital creator IShowSpeed, naming the streamer as an official travel partner as part of a campaign aimed at engaging younger audiences through creator-led content.
The initiative centres on leveraging IShowSpeed’s audience – reported to exceed 150 million followers – across social and streaming platforms to drive travel inspiration and bookings. The partnership reflects an industry shift toward real-time, creator-driven storytelling as a means of influencing travel behaviour, particularly among Gen Z.
The campaign launched with a 12-hour livestream tied to IShowSpeed’s Caribbean tour, broadcast simultaneously on YouTube and Twitch. The stream followed the creator travelling across Dominica, Guadeloupe, St. Kitts & Nevis, and St. Maarten within a single day, using a mix of air, land and sea transport branded by Expedia.
“Travel should be for everybody,” said IShowSpeed. “My fans come from everywhere, and a lot of them don’t always think seeing the world is possible. For me, travel is about really experiencing local culture and being part of the place you’re visiting – that’s what this Caribbean journey is all about. Expedia makes travel feel accessible and easy, and together we’re showing my community that the world is open to them.”
“Travel inspiration today comes from creators who bring their audiences along in real time,” said Natalie Wills, SVP of brand marketing and creative at Expedia Group. “IShowSpeed has redefined how the younger generation discovers culture, entertainment, and experiences. By partnering with IShowSpeed as his Official Travel Partner, Expedia is meeting young travellers where they already are.”
Alongside the livestream, Expedia has launched a dedicated campaign site, Exspeedia.com, which aggregates content from IShowSpeed’s travels and enables users to browse and book related flights, accommodation and activities. The platform also includes interactive features such as destination voting and gamified elements designed to encourage repeat engagement.
Distribution will span owned and social channels, including a newly created TikTok account (@Exspeedia_) and Expedia’s existing social media presence. Further content is planned as the campaign expands beyond the Caribbean into North America, with a focus on urban destinations and local experiences.
The campaign extends into a promotional sweepstakes open to residents of the United States, Canada and Mexico, offering participants the opportunity to meet IShowSpeed during a future tour. Two winners are expected to be announced in September 2026.
