Hearst Canvas, the creator-led digital content company launched by Hearst Networks last year, has today announced Danny Baggott its first senior appointment.
Baggott has been appointed creative director. He joins from Future Studios, where he served as content director, leading a team of 60 across two flagship brands.
Baggott brings extensive experience in digital content and video production, having built and led high-performing teams across multiple platforms. At Future Studios and Barcroft Studios, he oversaw editorial strategy, production, and P&L management for major brands such as Truly and WhatCulture. An expert across the full video production process, he has developed new series, managed talent, and ensured compliance and duty of care across all projects.
Commenting on his appointment, Baggott said: “Hearst Canvas is a rare opportunity to build something genuinely new in digital video. With Hearst’s backing, we have the freedom to experiment and create formats that resonate with global audiences. I’m excited to start building the team and focus on setting the direction for the business, forming the right partnerships and establishing the foundations for the Canvas slate.”
In his new role, Baggott will oversee the company’s creative, strategic, and commercial development. He will report to Heather Jones, chief creative officer EMEA and general manager UK at Hearst Networks, who said his “depth of experience, creative vision, and proven track record make him the ideal person to shape the business, and we’re excited to see the innovative projects he will bring to life.”
Hearst Canvas was launched in 2025 as a subsidiary of Hearst Networks, focused on developing creator-led, platform-native content and partnerships. The business will partner with independent producers – from digital-first creators to established indies – to outsource production for its slate.
