Pubity’s Aspell joins DMG Media’s drive into digital-first as director of creative & platforms
Nathan Aspell has joined DMG Media, the publisher of the Daily Mail, as director of creative & platforms. Revealing the move on LinkedIn, Aspell said his job will be “to help the team build on the work they’ve put into launching the company’s new...
48% of advertisers see creator activations as a “must buy”, reports IAB US, but selection challenges persist
The creator economy has cemented its place as a core component of brand media strategies, according to the Interactive Advertising Bureau’s (IAB) 2025 Creator Economy Ad Spend & Strategy report, released this week. The study shows US creator-driven ad spend has...
History Hit drops 50-minute doc about Libya’s archaeological heritage
Streaming service and podcast network History Hit has released its latest original documentary, Ancient Adventures: Libya, a 50-minute exploration of one of the world’s least-seen archaeological frontiers. The platform said it is “the first international documentary...
Slow Ventures invests $1.1m in physiotherapist-creator Tayla Cannon
Early-stage venture firm Slow Ventures has invested $1.1 million in physiotherapist and content creator Tayla Cannon, marking one of the first big pay outs from the firm’s $60m Creator Fund. The fund aims to support creators building businesses around high-value...