Good Food unveils digital-first health brand Good Health
Leading UK food media brand Good Food has officially launched Good Health, a new sub-brand that will showcase “trusted health journalism content aimed at social audiences hungry for clarity and science-based advice”. The move follows a soft launch which has seen Good...
Global continues digital expansion by securing majority stake in The Overlap
Media and entertainment group Global has announced a strategic partnership with Gary Neville’s The Overlap. Under the terms of the deal, Global will take a majority stake in The Overlap and support its ambition to build a multi-format sports media network. The move...
Brands turned to female YouTube creators to drive seasonal sales
Brands leaned heavily on trusted female YouTube creators to drive purchase intent and sales in the critical run-up to Christmas, as marketers doubled down on creator-led strategies to cut through festive clutter and connect with shoppers. In YouTube’s official blog,...
FIFA doubles down on digital youth engagement with Roblox expansion
Football governing body FIFA has strengthened its push into digital-first fan engagement by expanding its partnership with Roblox, launching FIFA Super Soccer as its official gaming experience on the platform in a FIFA World Cup year. The multi-year partnership...