A medium of the mind; the future of AI films
At Runway’s showcase at Cinesite in London this August, I caught a glimpse of where generative AI filmmaking might be headed. One film stood out. Costa Verde, by Léo Cannone, is shot on glitchy Hi-8, documenting a childhood holiday in rural France. Cut into this...
Think like a creator
TV producers are caught on the horns of a dilemma. The broadcaster commissioning model they have historically relied on is in trouble. International co-productions and distributor advances have alleviated some of the stress, but increasingly it has become obvious that...
Five things every producer needs to know about brand funded content
Commissioning budgets are shrinking and brand money is moving into entertainment, but most producers still pitch brands the way they pitch commissioners. Charlie Read, who has spent two decades on both sides of that divide, argues the fix starts with five...
A $250,000 budget, a billion views in a week: inside micro drama’s hit economics
As Western studios circle vertical drama, one of China’s biggest micro drama companies has opened the books. The numbers describe an economic machine television cannot currently match, and a race to own the IP that will power it. From Rags to Rank 1 is a...