BBC Studios has announced that Bluey will join the Minecraft community with the launch of a new downloadable content (DLC) pack on Thursday 5 February. The collaboration marks the first time the global preschool phenomenon has been brought into Minecraft, allowing fans of the show and players of the game to explore Bluey’s world through interactive gameplay.
Developed by Jigarbov Productions in partnership with BBC Studios and Ludo Studio, the Bluey DLC recreates the character’s family home within the global gaming platform. Players can meet Bluey, Bingo, Mum and Dad, and progress through the house by searching for hidden keys that unlock new rooms and areas.
The experience features a range of activities and mini-games inspired by the series, including I-Spy, Hide and Seek and Ragdoll, alongside additional surprises and easter eggs discovered through exploration. The DLC can be played solo or with friends and includes familiar details and moments from the animated show.
Marina Mello, global director, gaming & interactive at BBC Studios, said: “Bringing Bluey to Minecraft opens up a new way for fans to engage with the brand in a place where they love to play. This partnership is a great example of how we’re evolving the way our brands live beyond the screen. By collaborating with Microsoft and Jigarbov, we’re able to explore new forms of interactive storytelling that feel native to platforms like Minecraft, while staying true to what makes Bluey so special.”
To mark the launch, Minecraft Bedrock players can download a free Chattermax Mask from the Minecraft Marketplace until 6 March, after which the item will be available to purchase.
The launch reflects growing interest from children’s IP owners in Minecraft as a platform for licensed content, as the platform continues to expand its family-focused offerings. Previous examples include the Hello Kitty and Friends DLC, which introduced Sanrio’s characters into Minecraft through a bespoke interactive world.
Minecraft is also viewed as a great platform for creators to generate revenues. The in-game Marketplace (where players buy community-created content) generated $146 million in Q1 2025, with creators reckoned to have earned over $500 million historically.
