Banijay Rights, the global distribution arm of Banijay Entertainment, has signed a deal to manage the social media for British chef, author and TV personality, Jeremy Pang.
Under the deal, the distributor will oversee Pang’s digital presence across YouTube and Facebook, leveraging shows from his existing catalogue, including Jeremy Pang’s Hong Kong Kitchen, produced by Electric Robin (part of Banijay UK), and YouTube channel School of Wok, while exploring digital-first opportunities for new content.
Shaun Keeble, VP digital, Banijay Rights, said: “Jeremy combines authentic culinary knowledge with a talent for teaching, making him one of the most engaging chefs on screen. This partnership allows us to showcase his skills in new digital formats and create fresh ways to connect with fans and audiences.”
Pang added: “Having produced my own content for almost two decades, I am incredibly proud of how far we have come with our wide range of TV and social media series. We are even more excited for the future on YouTube, and we intend to continue creating fresh and meaningful, educational content around food, culture and travel. I’m sure this deal with Banijay Rights will enhance our viewership and audience.”
The move bolsters Banijay Rights’ portfolio in the culinary space where it already manages TV chef Mary Berry’s social media pages. The company operates close to 300 YouTube and social media channels, including the digital management for prominent UK comedians Jimmy Carr, Sarah Millican, Joe Lycett and Larry Dean.
