Banijay Media Germany (part of Banijay Germany) has entered a long-term partnership with football entertainment creator Diyar Acar. The collaboration will focus on the strategic development of Acar’s cross-platform format brands, marketing efforts, and local and international distribution.
With 480,000 YouTube subscribers, 200 million views, and a cross-platform community of two million followers, Acar’s content combines sporting competition with high production quality and strong community engagement. He is one of Germany’s leading figures in digital sportainment, having established a unique universe of content with formats such as Find the Pro and Road to Pro, alongside events featuring stars like Ronaldinho, Lothar Matthäus, Alphonso Davies, Emre Can, and Nico Schlotterbeck.
Acar said: “The partnership with Banijay Media Germany is an important milestone for me. From the very beginning, I developed my formats with the ambition of creating independent entertainment brands. And now I will be working with a team that has built large entertainment projects and can strategically develop my content. Together, we want to reconnect sports and entertainment.”
A branded entertainment unit within Banijay Germany, BMG links creator-driven formats with the wider company’s production, distribution, and IP expertise, aligning with brands to realise commercially successful entertainment projects.
BMG managing director Christian Nienaber said: “Diyar represents a new generation of sportainment – with a clear format identity, high production values, and exceptional community engagement. We see enormous potential in expanding his IP, jointly developing new formats, and elevating brand integrations to a new level.”
Acar’s manager Pascal Ruhe-Kramer added: “Diyar’s formats were born out of a genuine passion for football and entertainment. With Banijay Media Germany, we want to scale these ideas through a shared passion for content, quality, and a longevity.”
The partnership complements Banijay Entertainment’s ongoing activities in the digital landscape from the launch of FCF, a creator-led football team in the Netherlands, to its ongoing management of YouTube channels for the likes of Mr Bean, Jimmy Carr, and its recent extension of superbrands – MasterChef Creators and Big Brother: Knossi Edition. It also aligns with the company’s efforts in sports and branded entertainment following the launches of divisions Banijay Sports and Banijay Branded Entertainment.
