Banijay Kids & Family, has unveiled a new agreement with Cloudco Entertainment to manage the Care Bears YouTube channels globally.
Under the deal, Banijay Kids & Family will assume stewardship of the official Care Bears YouTube channels in English, Brazilian Portuguese, Spanish, and French.
The channels are built around an extensive catalogue spanning multiple generations of Care Bears IP, including series, specials, movies, and shorts. Banijay Kids & Family will oversee content programming, optimisation, audience development, content protection and brand growth. In addition, the Care Bears content catalogue will be integrated into Banijay Kids & Family’s ZeeKay network of YouTube channels, further enhancing the brand’s reach with global audiences.
Dan Lewsey, SVP digital & social, Banijay Kids & Family, said: “With hundreds of hours of content the Care Bears library offers substantial opportunity for deep audience engagement on YouTube. Applying our expertise through targeted optimisation and data‑driven channel management, we aim to strengthen the brand’s performance and ensure the catalogue is fully optimised.”
Myles Hobbs, VP, global distribution & digital, Cloudco Entertainment, added: “YouTube represents an incredible opportunity to deepen the connection between Care Bears’ iconic catalogue with both lifelong fans and a whole new generation experiencing the magic for the first time. Together with Banijay Kids & Family, we’re focused on expanding global reach and viewership by creating new content and revitalising existing stories, ensuring they’re discoverable by audiences around the world. This platform represents the next chapter of that growth.”
