Justin Crosby, Author at The Drop

Niche work if you can get it

Sep 19, 2026

Strong Watch Studios co-founder Ben Powell-Jones believes the creator economy is already giving way to something narrower and more direct – the community economy. He talks to The Drop about the Channel 4 deal that proves the model, and why audience size has...

Podcasts are becoming TV: inside Spotify’s video strategy

Sep 13, 2026

Spotify says 390 million of its users have now watched a video podcast, and the platform is openly courting TV producers to feed the boom. The message from inside the company is that podcasting now behaves like television, only faster, cheaper and always on. Rowan...

Creatorville hires Future PLC’s Dean McDonald as Head of Production

Aug 27, 2026

Creatorville, the video and creator content arm of Attention Industries, has appointed Dean McDonald as Head of Production. He arrives after almost seven years at Future PLC, where he built digital-first production output across the publisher’s lifestyle,...

Nutopia launches Youtopia, a digital-first studio built on A-list partnerships

Aug 26, 2026

Renowned factual indie Nutopia has launched Youtopia, the working name for a new digital-first studio taking premium factual entertainment direct to consumers through YouTube, backed by partnerships with A-list stars and blue-chip brands. The venture will see talent...

Why institutional capital is finally backing social video

Aug 22, 2026

For most of the last decade, investing in YouTube channels and creator businesses was treated as a speculative sideshow: interesting, occasionally lucrative, but not the kind of asset class that a pension fund or private equity house would touch. That has changed...