Justin Crosby, Author at The Drop

TellyCast opens freelancer rate for Digital Content Forum

Aug 19, 2026

The TellyCast Digital Content Forum has introduced a limited number of discounted freelancer tickets for its 2026 edition, held at BFI Southbank on 5 November, in a move that acknowledges the continuing struggles for the content industry’s freelancer community....

Five things every producer needs to know about brand funded content

Aug 7, 2026

Commissioning budgets are shrinking and brand money is moving into entertainment, but most producers still pitch brands the way they pitch commissioners. Charlie Read, who has spent two decades on both sides of that divide, argues the fix starts with five...

A $250,000 budget, a billion views in a week: inside micro drama’s hit economics

Aug 4, 2026

As Western studios circle vertical drama, one of China’s biggest micro drama companies has opened the books. The numbers describe an economic machine television cannot currently match, and a race to own the IP that will power it. From Rags to Rank 1 is a...

UK tightens the screw on social video’s youth audience

Jul 15, 2026

The UK government will impose default overnight curfews on social media use by 16 and 17-year-olds and switch off addictive platform features for the age group, in measures announced today that carry significant consequences for anyone building digital-first video...

Channel 4 opens sport social channels to branded entertainment with North Sails series

Jul 15, 2026

Channel 4 has commissioned its first social branded entertainment series for Channel 4 Sport’s digital channels, partnering with sailing brand North Sails on Force of Nature, a three-part series produced by Finite Films & TV. The series pits three...