FIFA doubles down on digital youth engagement with Roblox expansion

FIFA doubles down on digital youth engagement with Roblox expansion

Football governing body FIFA has strengthened its push into digital-first fan engagement by expanding its partnership with Roblox, launching FIFA Super Soccer as its official gaming experience on the platform in a FIFA World Cup year. The multi-year partnership...
ITV invests in Joe Wicks-founded health and fitness app The Body Coach

ITV invests in Joe Wicks-founded health and fitness app The Body Coach

ITV has invested in health and fitness app The Body Coach, created by Joe Wicks. As part of ITV Adventures Invest, its Media for Equity investment fund, the media company will invest up to £3m in return for ad inventory across ITV channels and ITVX. The Body Coach app...
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