Andy Fry, Author at The Drop

ITN Productions hires George Cudmore to launch new digital division

Jan 8, 2026

George Cudmore, currently director of digital channels at Zoo 55/ITV Studios, is joining ITN Productions as director of digital content. Cudmore will lead ITN Productions’ new digital arm with a team of digital specialists made up of new hires and existing staff to...

EMC Productions launches UK microdrama platform Tattle TV

Jan 7, 2026

A new British-led streaming platform, Tattle TV, is entering the fast-growing vertical video/microdrama market, positioning itself as both a creative lifeline for the UK’s struggling screen sector and a global shop window for British culture. Tattle TV claims to be...

Good Food unveils digital-first health brand Good Health

Jan 7, 2026

Leading UK food media brand Good Food has officially launched Good Health, a new sub-brand that will showcase “trusted health journalism content aimed at social audiences hungry for clarity and science-based advice”. The move follows a soft launch which has seen Good...

Global continues digital expansion by securing majority stake in The Overlap

Jan 6, 2026

Media and entertainment group Global has announced a strategic partnership with Gary Neville’s The Overlap. Under the terms of the deal, Global will take a majority stake in The Overlap and support its ambition to build a multi-format sports media network. The move...

Brands turned to female YouTube creators to drive seasonal sales

Jan 6, 2026

Brands leaned heavily on trusted female YouTube creators to drive purchase intent and sales in the critical run-up to Christmas, as marketers doubled down on creator-led strategies to cut through festive clutter and connect with shoppers. In YouTube’s official blog,...