Andy Fry, Author at The Drop

Where two worlds meet: how digital first content is fuelling a revolution in broadcast and streaming

Oct 12, 2024

At this year’s edition of the TellyCast Digital Content Forum (November 7th, BFI Southbank), delegates will have the opportunity to pitch their content and ideas to some of the industry’s major media players via a dedicated Buyers Lounge. Dubbed The Bridge, this...

Kai Cenat’s Chicken Big Mac campaign takes influencer/brand partnerships to the next level

Oct 11, 2024

After a week teasing the US launch of its new Chicken Big Mac (‘not not a Big Mac’), McDonald’s has dropped a 30 second commercial featuring digital first megastar Kai Cenat. The ad will be followed by a social campaign in which Cenat will seek to drive consumer...

Bridging The Gap: MTV becomes the latest industry heavyweight to join Digital Content Forum’s inaugural Buyer’s Lounge

Oct 10, 2024

With less than a month to go until this year’s edition of the TellyCast Digital Content Forum (November 7th, BFI Southbank), nine leading media players have signed up to The Bridge – a dedicated Buyers Lounge. This week saw MTV become the latest illustrious addition...

Channel 4 digital revenues top £280m in 2023, 27% of group total

Oct 9, 2024

Channel 4’s results for 2023 (released on October 8, 2024) have confirmed the UK broadcaster’s leadership status in the global TV industry’s transition to digital. For the year in question, digital revenues increased 10% to £280 million, accounting for 27% of C4’s...

After Party formulates digital first science series for BBC Earth Science

Oct 8, 2024

Digital first channel BBC Earth Science has launched an 18-part YouTube series across the brand’s YouTube channel, as well as BBC Earth’s TikTok, Snap, Instagram and Facebook platforms. The fun, educational videos were commissioned by BBC Studios Digital Brands and...