YouTube megastar Jimmy ‘MrBeast’ Donaldson opens his first-ever theme park, Beast Land, tomorrow (November 13) in Riyadh, Saudi Arabia. The temporary attraction (part of the Riyadh Season entertainment festival) runs until December 27.
Donaldson, the world’s most-subscribed YouTuber with more than 450m followers, first revealed the project on social media earlier this month. Posting to X (formerly Twitter), he told fans: “Next week Beast Land, our brand new theme park, opens! We built custom games modelled after our videos that don’t exist anywhere else and will have the world’s largest prize wall. I didn’t want this to be like a typical theme park — thought of things from first principles and created games I would love to play.”
Beast Land is divided into two main zones: Beast Land, featuring themed rides, food and merchandise, and Beast Arena, which hosts competitive attractions inspired by MrBeast’s signature challenges. Among the headline games are Tower Siege, where visitors catapult balls into 60-foot tubes for points; Drop Zone, a trapdoor elimination contest; and Airmail, a zipline-based precision challenge.
Tickets start at $7 for entry, with a $25 ‘Beast Mode’ pass granting access to games and rides, and a $66 ‘Beast Mode+’ tier offering unlimited experiences.
The pop-up park continues Donaldson’s aggressive push into physical brand extensions. His Feastables snack line launched in 2022 and quickly gained US retail traction, while MrBeast Burger, a delivery-only restaurant brand, expanded to over 1,000 locations before Donaldson later moved to close the venture. He has also built large-scale charity initiatives and merchandising arms, all reinforcing a creator-led business model that now stretches well beyond digital media.
MrBeast isn’t alone in seeking brand extension revenues. Creators like Unspeakable (Bolder Adventure Park, Dallas) and Chad Wild Clay and Vy Qwaint (Spy Ninjas HQ, Las Vegas) have tested similar ventures, while Dude Perfect is developing a $100 million sports-themed attraction in Texas. Yet none of these initiatives rival the scale or global positioning of Beast Land.
For Riyadh Season organisers, Beast Land represents one of their most ambitious collaborations yet — and among the first to centre on a global digital creator. The partnership highlights how Saudi Arabia’s flagship entertainment festival is aligning with creator-led brands as online personalities increasingly test live experiences.
When questioned about his choice of location, Donaldson explained: “Middle of the world because a majority of my audience is outside America and we have a big Middle Eastern fan base. Wanted to give them a chance to participate.”
