Content studio Objekt has teamed up with boutique TV sales & VOD distribution business Rights Booster on a joint venture YouTube channel network.
Launching under the banner Gripped, the network is aiming to carve out a space for premium, story-led content on the social platform.
The first channel to launch under the Gripped label will focus on True Crime, featuring a mix of titles distributed by Rights Booster and sister company Rocket Rights, alongside new original IP created by Objekt. The Gripped True Crime channel will go live later this month, with more genre verticals to follow in 2026.
Alex Kempner, co-founder of Objekt, (pictured) said: “The lines between TV, streaming and digital-first content are disappearing fast. YouTube is where audiences are discovering new brands and stories. With Gripped, we’re combining great original storytelling and smart rights strategy to build channels, from the ground up, designed for the platform.”
Jack Solesbury, commercial director of Rights Booster, added: “We’ve been working more and more in the social video space, and it’s clear there’s a huge opportunity for quality, curated content on YouTube. Partnering with Objekt lets us move faster and think bigger — True Crime is just the start.”
Objekt has created content for names like Red Bull, Adidas, Sony Music, and Channel 4. Rights Booster brings experience in distribution and audience growth.
