Microdrama platform ReelShort and wrestling franchise WWE, have forged a partnership to produce an original live-action microdrama, “the first collaboration between a major sports and entertainment brand and a microdrama platform”.
The collaboration brings together WWE’s Superstars, creative strategy, and global fanbase with ReelShort’s expertise in premium vertical storytelling to create a new entertainment experience for audiences. Together, the companies said they are “introducing a new way for fans to experience entertainment through mobile-first storytelling, while expanding the possibilities of the microdrama format”.
The first series will feature WWE’s Drew McIntyre, Jacob Fatu and Joe Hendry, among others, alongside fan-favourite ReelShort stars Marc Herrmann and Chase Mattson.
Production is scheduled to begin next month, with the series expected to premiere this early fall. “Brand partnerships are evolving beyond product placement. We’re creating entertainment ecosystems where brands, talent, and storytelling come together to build cultural moments that audiences actively engage with and share,” said Sammie Hao, head of talent & business development at ReelShort (pictured).
“By bringing WWE Superstars into the ReelShort cinematic world, we are creating a new storytelling experience for the WWE Universe, while reaching a fresh audience with premium content,” said Ben Houser, head of original content and development, WWE.
