Tubi, Fox Corporation’s ad-supported streaming service, has revealed that the digital-first creator content on the platform has grown to more than 5,000 episodes through new partnerships with creators including MrBeast, Alan’s Universe, Jomboy Media, CelinaSpookyBoo and Steven He amongst others.
Additionally, Tubi announced the appointment of Kudzi Chikumbu (pictured) as the company’s new VP of creator partnerships to bring more original stories from talented creators to Tubi’s over 100 million monthly active users.
“We’re committed to building a bridge to Hollywood for creators to help them reach new audiences,” said Rich Bloom, general manager, creator programmes & EVP, business development at Tubi. “Tubi is a platform for bold, breakthrough work and these 5,000 episodes are just the beginning,”
On the appointment of Chikumbu, he added: “His unique perspective and proven track record make him the ideal person to partner with me to lead our ambitious efforts in digital-first, creator-driven entertainment.”
Chikumbu most recently served as global head of creator marketing at TikTok, where he was instrumental in developing the platform’s thriving global creator ecosystem. He said: “I’m thrilled to join Tubi at a time when creators are redefining entertainment. Tubi’s dedication to empowering creators with creative freedom and meaningful incremental audience reach is unmatched.”
