TikTok and Peloton strike exclusive partnership

by | Jan 9, 2024 | News

Peloton, the connected fitness platform, and TikTok have announced a collaboration that aims to bring Peloton’s workout content directly to the TikTok community.

Peloton will have a dedicated hub on TikTok, #TikTokFitness Powered by Peloton, that showcases its content, the first time the fitness company partnered outside of its owned channels.

The hub will offer a variety of content, including live Peloton classes – some requiring equipment and others equipment-free – Instructor series, ongoing partnerships with creators, Peloton class clips, and celebrity collaborations.

Oli Snoddy, Vice President of Consumer Marketing at Peloton, said, “Peloton and TikTok are always at the forefront of cultural trends, constantly evolving to better serve our audiences. We recognize that the way people engage with fitness is ever-changing. Our team is thrilled to enhance TikTok’s thriving fitness content by introducing the unparalleled magic of Peloton to new audiences in completely innovative ways.”

Sofia Hernandez, Global Head of Business Marketing at TikTok said, “TikTok is the vibrant hub where culture, communities, and conversations thrive. This offers brands a powerful opportunity to deeply connect with their audiences. In the fitness category alone, thousands of communities unite, bonding over everything from their personal #fitnessjourney to sharing the unique experiences of being #runnersoftiktok. We are thrilled that this partnership will bring inspirational fitness content to entertain Peloton users, who come to TikTok to learn, connect with instructors, share their fitness journeys, and find a supportive community.”

The #TikTokFitness Powered by Peloton hub will be available in the US, UK, and Canada.

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