TellyCast Digital Video Awards 2026 has named The Soho Agency as Creator Talent Agency of the Year. The award recognises agencies driving excellence in creator development, commercial success and long-term audience impact, with judges highlighting those building sustainable careers across the creator economy.
Founded in 2019, The Soho Agency brings together decades of experience across literary, broadcast and talent representation. The agency works with creators, authors, directors and IP owners, combining traditional talent management expertise with a strong track record in digital-first career building.
The agency has a strong history of identifying and scaling standout digital talent early. This includes Colin Furze, who has grown to over 13 million YouTube subscribers and 1.8 billion views, and Tom Scott, whose educational content has become a benchmark for long-form factual storytelling online. The roster also includes George the Poet, Kyle Thomas and Lilly Sabri.
Judges noted that Soho is committed to 360-degree business building and has achieved impressive results for its clients over the long term.
