Creatorville, the original video studio within SWNS Media Group, has named Jon Eastman as creative director. Eastman is tasked with leading Creatorville’s next phase of growth, driving innovation across formats, publishing, and audience engagement.
Eastman has more than twenty years’ experience in video and digital strategy, and combines “editorial rigour and digital-first creativity” according to Creatorville. He joins from The Times, where he served as director of video, overseeing content across YouTube, TikTok and The Times & Sunday Times’ digital platforms.
Previously, as director of digital video at Future Studios, Eastman helped define the modern landscape of social documentaries and branded digital content, developing hit formats for Channel 4 Digital, Truly, Marie Claire and other global brands.
Sam Barcroft, group CEO of SWNS Media Group and founder of Creatorville, said: “Jon is one of the most talented and forward-thinking video leaders in the industry. His track record in storytelling, creativity and platform innovation makes him the perfect person to help take Creatorville – and our clients – into the next era of original video.”
Eastman added: “When Sam told me his plans for Creatorville, I jumped at the opportunity. I’m joining SWNS at an incredibly exciting time – both for the company and the wider creator economy. There’s a huge opportunity here to shape the next generation of digital formats, and I can’t wait to get started.”
Creatorville partners with creators, publishers and brands to produce shareable original video content for audiences worldwide.
