The winner of BEST NEW CHANNEL at the TellyCast Digital Video Awards is People Are Deep from Strong Watch Studios.
Presented during a ceremony at The Londoner, Leicester Square, the award focused on effective launch strategies, and the ability to quickly build and maintain a dedicated audience.
People Are Deep is an original factual channel, focusing on stories of extraordinary people told in a simple, compelling, way. There are 3 formats: Deep (a down the barrel interview, sitting at around 30 mins mark), Deep Xtra (educational and engaging factual entertainment format that is around 15 minutes) and Deeper (longform, raw and uncut version of the Deep interview in which the director and guests are in vision).
The channel worked with high profile publishers like DMGT, KOMI, Guardian, LADbible Group and others on its earned media strategy, giving exclusive access to interviews to media partners in return for driving audiences to stories.
Judges said: “As a new channel, People Are Deep has taken intelligent steps to launch in a very busy market”.
