Steven Bartlett, entrepreneur and host of the Diary Of A CEO podcast, has made what he calls “the largest deal” of his career, becoming co-owner of Stan Store, a creator platform currently generating around £30 million annually.
Bartlett’s website explained: “This partnership began with a relatable moment. Six months ago, Steven returned home to find his partner frustrated by the complexities of building a WordPress website for her breathwork business. Coincidentally, Steven received an email from John Hu, co-founder of Stan Store, introducing a platform designed to alleviate these challenges.”
Recognising the value, Bartlett suggested his partner give Stan Store a try. Within minutes, “she had her business up and running, saving significant time, money, and stress. This powerful experience underscored the tangible impact Stan Store could have on entrepreneurs worldwide.”
Bartlett then travelled to Los Angeles to meet Stan Store founders John Hu and Vitalii Dodonov. After weeks of discussions, they finalised a substantial equity investment, officially making Bartlett a co-owner in the business.
John Hu designed Stan Store to be a simple, affordable platform supporting the process of monetising content – and is currently up to 70,000 users. For a modest monthly fee, creators gain access to tools including website hosting, course management, community subscription services, digital product distribution, and coaching appointment scheduling.
Bartlett said Stan Store “gives creators a streamlined way to monetise, engage their audience and scale all from a single link”. By becoming a co-owner of Stan, he wants to “help more Stan creator-entrepreneurs succeed.
