Spirit Studios is partnering with beauty creator collective Beat Six to launch an original YouTube channel blending beauty, entertainment and creator-led formats.
The Beat Six line-up features Colleen Milner, Georgia Barratt, Kristy Webley, Lucas Rodgers, Matthew Kenyon and Will Grande – creators with a combined following of 10 million across social. The channel, which launches today, will combine “makeup and beauty content with laugh-out-loud entertainment and addictive reality formats”.
Beat Six’s goal is to become the leading creator collective for the beauty and cosmetics space. The plan is to move beyond standard tutorial-based content into bold, long-form formats that fuse humour, personality, and creativity. Spirit said: “Each member brings their own unique creative voice, signature aesthetic, and loyal audience – together forming a diverse yet perfectly complementary collective.”
The launch of the channel centres on a weekly long-form challenge series – high-energy, unpredictable episodes inspired by beauty and online trends – supported by shorts and midform cutdowns throughout the week.
Spirit said the channel and format will appeal to audiences already engaged with the creator economy while also attracting new viewers through platform-native production. The channel is also open to brand partnerships that align with its mix of beauty, entertainment and authentic creator-led storytelling.
Matt Campion, founder and creative director at Spirit Studios, said: “We’re excited to launch Beat Six, a bold new digital brand produced and channel managed by Spirit Studios, showcasing the talent of six exceptional UK creators. At a time when YouTube collectives are crossing into mainstream streaming, we’re proud to be at the forefront of this creative shift, building something that feels truly future-focused.”
