Sony Pictures Entertainment Germany is partnering with Little Dot Studios to launch and manage a suite of six new German-language YouTube channels. The partnership aims to “jointly develop innovative digital channels, present high-quality content, and thus reach a broad audience in the rapidly changing media landscape”.
The new channels will be rolled out in a phased launch, with the first, Absolute Action – featuring crime, thriller, and western movies, now live. The remaining five will follow at the end of September. These include: Comfy Movies, a movie channel featuring comedy, drama, romcoms, and family-friendly content; Retro Gems, a nostalgic series channel; CineCult Reloaded, a movie channel featuring sci-fi, fantasy, mystery, and horror classic; Making Legends – a history channel highlighting biographies and documentaries; and Throwback Series, featuring action-packed and iconic TV shows.
The content slate includes classics such as Dawson’s Creek, Charlie’s Angels, Mad About You, Just Shoot Me, and I Know Who Killed Me. In total, the library comprises over 1,000 films and numerous series with more than 2,000 hours of content.
The Little Dot Studios team based in Germany will be responsible for the end-to-end channel management, from strategic planning and content curation to daily publishing and community management, with a core focus on monetising content and tapping into new target groups in the DACH region. Nils Franck, managing director of Little Dot Studios Germany, said: “This partnership enables us to leverage our expertise in YouTube channel management and development in a targeted manner and expand the reach and success of this first-class content in the German-speaking market.”