Early-stage venture firm Slow Ventures has invested $1.1 million in physiotherapist and content creator Tayla Cannon, marking one of the first big pay outs from the firm’s $60m Creator Fund. The fund aims to support creators building businesses around high-value communities, and Cannon’s Rebuildr platform is regarded as a strong fit.
Rebuildr is a mentorship app that enables physical therapy professionals to run online practices, providing training, software, and tools to scale their businesses while delivering patient care. Cannon developed the concept after experiencing persistent back pain and recognising the shortcomings of traditional rehabilitation systems. Her approach blends rehab and performance into a proactive, holistic model.
Discussing the investment in a Slow Ventures newsletter, partner Megan Lightcap highlighted Cannon’s combination of entrepreneurial drive and community engagement as a key reason for backing her. “We talk a lot about ‘person and theme’ – and how we closely evaluate those criteria when deciding to invest in a founder or creator. We must have strong conviction in the person as a resilient, driven entrepreneur and the category in which they’re operating as important and growing. There should be compelling tailwinds or changing dynamics that create whitespace for new value creation and capture. When you add a creator’s engaged community to this mix, the opportunity becomes even more compelling.”
Lightcap (pictured) said it was for these reasons that Slow Ventures is backing Cannon: “Tayla can be described in two words: high-output and determined. Between seeing patients, creating content, growing her community, training herself, and (at the time) working in therapy development for heart failure and interventional cardiology, she operates at a pace that defies the constraints of a 24-hour day.”
Cannon has built a rapidly growing online community of nearly 140,000 Instagram followers, including patients and physiotherapists seeking guidance in scaling virtual practices. Lightcap observed that the physical therapy market is evolving from reactive, episodic care to integrated, continuous wellness, making it an ideal vertical for creator-led innovation.
The investment will support Cannon as she expands Rebuildr’s infrastructure and community, aiming to make high-quality rehab accessible globally while creating sustainable career opportunities for clinicians.
This move is part of Slow Ventures’ broader strategy of backing creators with niche expertise and engaged audiences, following previous investments in woodworking creator Jonathan Katz-Moses and other digital entrepreneurs.
