The Sidemen have launched Sidemen Productions, a creator-led production company, formalising a production push that began following the breakout success of Netflix reality series Inside UK, which has now been renewed for a third season.
The new label has been established after more than a decade of the group producing content across YouTube and digital platforms, and follows the transition of Inside from a YouTube-native format into one of Netflix UK’s biggest reality launches.
The third season of Inside UK, set to premiere in spring 2026, will be the first series released under the Sidemen Productions banner.
Inside reached number one on Netflix’s UK charts following its debut, cementing the franchise as a cornerstone of the Sidemen’s move into premium television. Work on Sidemen Productions began after the first season, as the group looked to apply creator-led workflows to longform, streamer-ready formats.
Sidemen Productions operates within the wider Sidemen ecosystem, led by CEO Victor Bengtsson, with Adam Cohen, formerly of Noah Media Group, KEO Films and Fulwell Entertainment, appointed as head of Sidemen Productions. The production team expanded rapidly toward the end of 2025 and is expected to continue growing through the first months of 2026.
The company is self-funded by the Sidemen and will focus on developing original formats for both online platforms and global streamers, with creators embedded in the development and production process. While the initial slate will be UK-led, the company is also developing projects with international partners.
Based at the group’s London headquarters, Sidemen Productions marks a significant structural step for the Sidemen, who reach more than 100 million subscribers across their platforms. The third season of Inside UK will launch on Netflix in spring 2026.
