Pinterest is partnering with Chamberlain Coffee on a limited-edition coffee blend—the first co-branded global product that Pinterest has released in its 15-year history.
Founded by Gen Z creator Emma Chamberlain (12m subscribers on YouTube), Pinterest said Chamberlain Coffee “is known for its bold brand and creative approach to at-home coffee. The limited-edition Sea Salt Toffee Flavoured Blend will be available for purchase on 17 June on Chamberlain Coffee’s website in the UK, United States, Canada, and Europe, as well as via Chamberlain Coffee’s Pinterest profile.”
A long-time fan of Pinterest, where she has 782k followers, Chamberlain created the entire campaign and design on the platform. “From exploring flavour profiles to gathering visual inspiration for the launch, each detail was hand-picked to capture the feeling of sipping an iced coffee by the seaside,” said Pinterest.
Pinterest said that “The Fisherman Aesthetic trend from Pinterest Predicts, our annual emerging trends report, served as a core theme throughout the process. The collaboration illustrates how Pinterest’s trend forecasting system not only predicts trends, but provides insights to help brands plan and predict upcoming products.”
Chamberlain added: “As a long-time Pinterest lover, it’s a dream to team up with them for this special Chamberlain Coffee launch. Pinterest has been a massive inspiration and tool for building Chamberlain Coffee—it’s where we find inspiration for upcoming campaigns, discover new flavours and keep up with drink trends. I can’t wait for everyone to try this limited-edition blend, it’s absolutely delicious (and cute…).’
Pinterest users can explore the collaboration with a Pinterest board created by Chamberlain. The board features inspiration for the blend, behind-the-scenes content from the campaign photoshoot and shoppable Pins driving users to purchase the blend, as well as a limited-edition merch collection.
