Pizza Hut TikTok promotion hints at new social currency and democratised influencer model
Social media is often referred to as a currency and now, maybe, it really is – thanks to an intriguing promotion launched by Pizza Hut in the Middle East. Dubbed ‘Pay With Your Trend”, the promotion allows consumers to buy pizza with user-generated TikTok content....
Spirit Studios and Quintus Studios reinvent hit YouTube series Outsmarting as linear TV series and podcast
Channel 4-backed independent production company Spirit Studios has announced a partnership with distributor and channel owner Quintus Studios to expand its Outsmarting YouTube series into a long form linear TV series and podcast. Originally a 10 x 10’ series for C4,...
Roblox distributes more than $800m a year to US content creators
Gaming/entertainment platform Roblox has published its first economic and social impact report, in a bid to demonstrate its importance to the US economy. Among its findings, the company says “the impact of our Developer Exchange Programme (from 2017-2023) was nearly...
Banijay Entertainment Picks Up global rights to digital first format The Infiltrators
Content powerhouse Banijay Entertainment (Masterchef, Survivor, Big Brother) has acquired the exclusive format rights for The Infiltrators, a heist-themed gameshow from Cowshed Studios, the production company within creative agency, Cowshed Collective. The deal was...
Digital first megahit Simon’s Cat launches Web3 community and crypto currency
Banijay Rights has announced that Simon’s Cat (a Banijay UK company) and Web3 marketing and development agency Anonymous Labs have joined forces to launch a new Meme Token. The Simon’s Cat Meme Token, $CAT, will be the cornerstone of the Simon’s Cat Web3 community,...
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Pizza Hut TikTok promotion hints at new social currency and democratised influencer model
Spirit Studios and Quintus Studios reinvent hit YouTube series Outsmarting as linear TV series and podcast
Roblox distributes more than $800m a year to US content creators
Banijay Entertainment Picks Up global rights to digital first format The Infiltrators
Digital first megahit Simon’s Cat launches Web3 community and crypto currency
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