SOCIAL VIDEO NEWS
THE WEEK’S DIGITAL-FIRST CONTENT NEWS
Ampere Analysis talks social video, VoD formats and IP power
With a room full of data-hungry digital-first professionals at the TellyCast Digital Content Forum, Ampere Analysis principal analyst Hannah Walsh had a receptive audience for her company’s research into the evolving market landscape. Walsh admitted that “the video...
Sweating the small (big) stuff: Data and digital-first success
Anyone publishing digital-first content has a wealth of data at their fingertips on how audiences are reacting to it. But how best to make use of that? A panel at the TellyCast Digital Content Forum today offered some advice on this and other digital strategy...
YouTube vs TV: ‘Experimentation is the only way you learn’
YouTube is a direct rival for traditional broadcasters, especially when it comes to the eyeballs of younger viewers. Yet it is also a valuable promotional platform and partner for the established TV industry: complementing it rather than simply replacing it. Does that...
Snap, TikTok and Twitch talk creators, partnerships… and pens!
Snap, TikTok and Twitch are competing fiercely for the hearts (and content) of digital-first creators, but this morning they came together for a panel session at the TellyCast Digital Content Forum. Moderated by Deadline’s SVP content, international Stewart Clarke,...
Inside ITV Studios’ digital label Zoo 55: ‘The audiences have moved’
ITV Studios took a big digital-first step in October when it unveiled Zoo 55, its new digital label focused on YouTube, social platforms and streaming services. Ahead of its launch in early 2025, president of global partnerships and Zoo 55 Ruth Berry and COO Graham...
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Ampere Analysis talks social video, VoD formats and IP power
Sweating the small (big) stuff: Data and digital-first success
YouTube vs TV: ‘Experimentation is the only way you learn’
Snap, TikTok and Twitch talk creators, partnerships… and pens!
Inside ITV Studios’ digital label Zoo 55: ‘The audiences have moved’
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