Roblox distributes more than $800m a year to US content creators
Gaming/entertainment platform Roblox has published its first economic and social impact report, in a bid to demonstrate its importance to the US economy. Among its findings, the company says “the impact of our Developer Exchange Programme (from 2017-2023) was nearly...
Banijay Entertainment Picks Up global rights to digital first format The Infiltrators
Content powerhouse Banijay Entertainment (Masterchef, Survivor, Big Brother) has acquired the exclusive format rights for The Infiltrators, a heist-themed gameshow from Cowshed Studios, the production company within creative agency, Cowshed Collective. The deal was...
Digital first megahit Simon’s Cat launches Web3 community and crypto currency
Banijay Rights has announced that Simon’s Cat (a Banijay UK company) and Web3 marketing and development agency Anonymous Labs have joined forces to launch a new Meme Token. The Simon’s Cat Meme Token, $CAT, will be the cornerstone of the Simon’s Cat Web3 community,...
Channel 4 and Snapchat team up for Paris 2024 Paralympics
As the Paris 2024 Paralympics Games gets under way, Channel 4 has teamed up with Snapchat to launch a new AR feature on Channel 4’s Snapchat profile. Using the feature, fans will be able to put themselves into the heart of the action by trying out Paralympics events...
YMU appoints Coleman and Middleton to podcast and social strategy roles
Digital first agency YMU has unveiled two key appointments. Rhyanna Coleman, former Spotify executive, has joined as leader of YMU’s rapidly expanding podcast division. At the same time, Drew Middleton, former LADbible strategy head, will lead digital marketing and...
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Roblox distributes more than $800m a year to US content creators
Banijay Entertainment Picks Up global rights to digital first format The Infiltrators
Digital first megahit Simon’s Cat launches Web3 community and crypto currency
Channel 4 and Snapchat team up for Paris 2024 Paralympics
YMU appoints Coleman and Middleton to podcast and social strategy roles
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