SOCIAL VIDEO NEWS

THE WEEK’S DIGITAL-FIRST CONTENT NEWS

Lessons learned from building a niche YouTube channel
Feature
Why micro dramas exploded in China, and what happens when the West catches up
Feature
Niche work if you can get it
Feature
Little Dot Studios heralds vertical lift off in 2022 retrospective

Little Dot Studios heralds vertical lift off in 2022 retrospective

Increased focus on vertical video has reaped rewards for All3Media’s digital content arm Little Dot Studios. Speaking in the company’s end of 2022 review, the company’s director of entertainment James Loveridge said “increased focus on vertical short form” had been a...

YouTube Shorts ad revenue share to go live on February 1

YouTube Shorts ad revenue share to go live on February 1

YouTube’s new ad revenue sharing model for YouTube Shorts is set to launch on February 1st, as the platform gears up for a monumental battle with TikTok. Guidelines are now available which outline how Shorts creators can monetise their content. The YouTube Shorts ad...

ASICS-based Mind Games project inspires Amazon documentary

ASICS-based Mind Games project inspires Amazon documentary

Amazon Prime Video is poised to drop a new documentary that grew out of a social experiment from sportswear brand ASICS. Produced by Banijay-owned Beyond Productions, Mind Games – The Experiment will debut globally on January 19th. Narrated by Stephen Fry, Mind Games...

Meta introduces changes to protect teens from inappropriate ads

Meta introduces changes to protect teens from inappropriate ads

As part of efforts to ensure its apps are age-appropriate for teens, Meta has announced it is making changes to their ad experiences – effective from February. Among key takeaways, teens’ previous engagements across apps, such as Instagram posts and Facebook pages...

Sign up for The Drop newsletter to get news and insights direct to your inbox.

CLICK HERE

The Drop digital content platform
Privacy Overview

We use cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorised as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyse and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies, but opting out of some of these cookies may have an effect on your browsing experience.

Read our privacy notice here.